Brand Awareness of the Apparel Industry
Aim: To know the usage, market penetration, and brand awareness of the Apparel Industry in India.
Brand Awareness of the Apparel Industry.
Approach and Methodology:
The idea behind this study was to know if any further investments will benefit the apparel industry.
The consumers falling under the age group of 18-36 were approached to understand market demand, pain points, designing, and pricing etc.
- Detailed information was collected from the audience and the results were evaluated to build a clear picture of the present scenario of footwear and apparel industry in India.
Results and Summary:
The emerging fashion sense among people and access to social-media is creating a huge growth opportunity for apparel industry.
- Purchase preference is constantly changing, there is a shift towards online shopping.
Modern Indian attire has more variations and sections nowadays, which has resulted into the positive growth of the industry.
The middle class consumers are making an opportunity which needs to be captured with “economy and value fashion.
On the semi-urban and little town side, selection of ready to wear instead of domestic sewed apparel and expanding acknowledgment of western casuals (denims, T- Shirts/ Tops etc.) has been observed.
Women western wear and inner wear market are big opportunities for growth and investment.
In India, the premium brands like Raymond and Louis Philippe as well as luxury brands like Armani, Versace, Zegna, Cadini and Canali are offering made to measure service. Moreover, the premium brands like Creyate by Arvind Group have also introduced bespoke tailoring in an attempt to capture the growing trend of custom-fit clothing among Indian men.
